Wednesday, November 26, 2008


The Ashley Madison Agency is at it again. A new ad campaign has been launched by the online dating service and once again it's raising eyebrows. Billboards and radio ads promote, "Life is short. Have an affair." The website encourages people to cheat on their spouses, calling the experience, "an affair to remember."

The company boasts 2.7 million users. Most of them are men. Most are in their 30's and 40's and most have been married between five and ten years. AshleyMadison.com presumes your sex life sucks and that an affair is the answer. If their numbers are accurate, than millions of Americans are in this rut.

It's nice to know, though, that not every media outlet is as immoral as the folks at Ashley Madison. The NFL refused to take the ads for their football games. The city of New York had one of the dating agency's billboards taken down from Times Square last summer and a Philadelphia radio station refused to air the ads.

Perhaps, what company CEO Noel Biderman may not be aware of is that in many states adultery is illegal. Although rarely enforced, Massachusetts, for instance bans sexual affairs outside of wedlock. Wouldn't that make Biderman an accessory to the crime? Couldn't he face 2.7 million counts of adultery for each one of his members who has been cheating? Unfortunately, that's not how the law works and simply providing a means to hook up doesn't mean Biderman has done anything illegal. Oh well.

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