Thursday, December 18, 2008
PICTURE OF THE WEEK: WORST NAME CHANGE OF A RESTAURANT
BeQu on Smith St. in Carroll Gardens, Brooklyn used to be called "Amazon Cafe." It was an eat-in and take-out healthy sandwich and soup place, popular among local police officers. But, for some reason, the name has changed. I'm not sure if its because new owners took over or because the old crew didn't like the original name. But, the new name sucks.
BeQu is supposed to be short for Beyond Quality. What's that mean? Considering how everything in Brooklyn revolves around the Brooklyn-Queens Expressway (BQE), I would think a place named BQE would be a better fit. For instance, why not: Beyond Quality Eats or Beyond Quality Edibles, something along those lines so that you could call the restaurant, BQE for short. The old Amazon Cafe was a much better fit and it sounded yummy.
Not only that, does anyone really believe a name change will boost business. If you don't have a good product, and many complained they didn't, why not fix the food before you change the name. And, if you are going to change the name make it something snappy or at least something that fits. These folks need a lesson in basic marketing!